RAGLAN HOUSE
Client
CAMROST
Services
Branding/ Print Collateral / Social Media / Art Direction
Brand New Branding
Challenge
Toronto's condo market is highly competitive.The challenge was to create a brand identity that differentiates Raglan House from other luxury developments.
Goal
The Raglan House brand aims to create a memorable and distinct identity that reflects the building's luxurious and refined aesthetic. By emphasizing the desirable location and surrounding neighborhood, the brand seeks to appeal to professionals seeking a well-connected and convenient lifestyle.
Solution
The project branding draws inspiration from its architectural details and classic British-style elegance, conveys a sense of elegance and timelessness through customized brand elements and neutral color palette. The creation of a coat of arms (branding system & logo) for this building was cultivated to incorporate a visual representation of the development's main value propositions.
