SERENE FINN
Client
SERENE FINN
Services
Branding/ Print Collateral
Brand New Branding
Challenge
The challenge was to create a brand identity that reflects the brand's commitment to producing high-quality, timeless pieces.
Goal
The brand should evoke a sense of femininity and sophistication, appealing to its target audience of fashion-conscious women. By highlighting the brand's commitment to timeless pieces and attention to detail, the identity should position Serene Finn as a premium choice in the fashion market.
Solution
The brand identity was based on typography in order to express the simplicity and freshness of the brand. A close up texture of a flower petal refers to the authenticity and attention to details from Serene Finn’s garments. The brand color palette focuses on neutral tone, makes a balance between fragility and femininity.
